Businesses today are quite familiar with the power of the Web in helping them find, get and keep customers online. Your company likely has an attractive website that provides solid, well-organized information and useful tools to its visitors. However, getting the right people to the website is a puzzle you’re still trying to solve.

That’s where Search Engine Optimization, or SEO, comes in. SEO refers to the process of structuring and creating content to help your website appear as highly as possible in all relevant “natural” keyword search results. When done well and with a little patience, SEO can be the holy grail of Internet marketing as it can drive a high amount of targeted traffic to your website without the need to spend a dime on paid search listings.

While SEO is often seen as a black science to the technologically challenged among us, there are some effective steps your business can take to leverage keywords and optimize your site for search engines. Here are three practical ways your company can create an effective SEO strategy:

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New Offering from National Internet Marketing Company Greatly Increases Likelihood of Businesses Appearing in Local Natural Search Results

TruePresence today unveiled its Local Search Enhancement Program, an exclusive service designed to greatly increase the chances of local businesses appearing in local natural search results.

“For many businesses, the ability to be found in local natural search results is the ‘holy grail’ of search engine optimization efforts,” said Michael Teitelbaum, President of TruePresence.

According to research by The Kelsey Group, 50 percent of local searches are conducted specifically to purchase products or services. However, a report by ComScore and DoubleClick indicates consumers don’t know the names of the businesses they’re searching for in most cases. As a result, they search on generic terms 55 percent of the time to find local businesses that carry products or services they intend to purchase. Continue Reading…