By now, businesses ought to know that a good website means good business. However, thousands of business sites miss mark. The web is a powerful tool that should be used to Find, Get, and Keep customers.
Here are the most common mistakes businesses make online, according to our team here at TruePresence.
10. Going with the Old “Slap Something Up There” Approach
Letting your 17-year-old computer whiz nephew build your site might save money in the short term, but the result is very unlikely to achieve any business goals. Think of it this way; if you wanted to build a house, would you let your nephew build it simply because he happens to own a nail gun?
There are numerous tools on the market that can be used to build websites, however leave the heavy lifting to a professional.
9. Companies Talk to Themselves Instead of Their Customers
Too many business sites are built from the inside-out rather than from the outside-in. Every business needs to look at its website from the perspective of the customer or the potential employee, and talk to them, in their language. Cut down on industry jargon and talk about what you can do for the customer, not about yourself. You are not your target audience.