National Internet Marketing Firm Makes List for Second Consecutive Year; Recognized for Providing Franchise Owners Primary Marketing Territory, Power of a National Brand
TruePresence has been named one of the “Top 100 New Franchises” for the second consecutive year by Franchise Market Magazine. The list is comprised of the most successful franchise concepts that have been introduced since 2000. In the past year, the Baltimore-based company has expanded to 23 franchises in an industry with a very high growth potential – Internet marketing services.
“Being named a Top 100 New Franchise for the second consecutive year is affirmation of our attractive business model and approach to franchise building,” said Michael Teitelbaum, President of TruePresence.
By combining a centralized team of web design and online marketing experts with local franchise owners that serve as web consultants, TruePresence is able to deliver customized Internet marketing solutions to businesses of all types and sizes nationwide. Each TruePresence franchise owner has a protected marketing territory from which they can develop their business. Combined with a full suite of web design, search engine marketing, email marketing and online advertising tools, the TruePresence franchise model gives owners nearly limitless growth potential without the need to hire experienced staff prior to launch. Continue Reading…
By now, businesses ought to know that a good website means good business. However, thousands of business sites miss mark. The web is a powerful tool that should be used to Find, Get, and Keep customers.
Here are the most common mistakes businesses make online, according to our team here at TruePresence.
10. Going with the Old “Slap Something Up There” Approach
Letting your 17-year-old computer whiz nephew build your site might save money in the short term, but the result is very unlikely to achieve any business goals. Think of it this way; if you wanted to build a house, would you let your nephew build it simply because he happens to own a nail gun?
There are numerous tools on the market that can be used to build websites, however leave the heavy lifting to a professional.
9. Companies Talk to Themselves Instead of Their Customers
Too many business sites are built from the inside-out rather than from the outside-in. Every business needs to look at its website from the perspective of the customer or the potential employee, and talk to them, in their language. Cut down on industry jargon and talk about what you can do for the customer, not about yourself. You are not your target audience.
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Essential Ingredients for Small Business Websites
Businesses that have already invested the time and energy to create a website need to make sure that it is effective. After all, visitors spend an average of only 10-15 seconds on your homepage, so it’s important to maximize that time as much as possible by providing a clear path as to where they should go next.
So how effective is your site? To find out, use this checklist of small business website essentials created by our team here at TruePresence.
1. About Us
Who are you? Include a company overview, history, and background information on management teams.
2. FAQs
Answer the questions most people ask. Ask your employees for input and put up the questions and the answers. This will save time and money by letting clients service themselves. If you don’t think your customers have questions, you’re wrong. If you don’t know what they might ask, ask them to submit questions via a form. As you see repeats, turn them into FAQs.
3. News
A regular update of press releases and/or media hits shows that your company isn’t stale. However, if you can’t update it at least once a month, lose it.
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