The Key Email Metrics You Need to Know Now
The beauty of email marketing—and Internet marketing in general—is that it is the most trackable advertising medium on the planet. In a relative instant, you can tell what’s working, what isn’t, and adjust your email copy, creative, and offers accordingly.
But as anyone who’s ever wondered what a soft bounce is can tell you, email tracking comes with a language all its own. To help you learn the language, TruePresence has defined the key email marketing metrics you need to know before your next campaign goes out.
Emails Delivered:
The number of messages that were accepted by the recipients’ servers. Unfortunately, it won’t tell you if the email made it past corporate or secondary filters, but it is nevertheless a good measure of your email list’s “cleanliness.” And since most email service providers (ESPs) charge by volume, it’s best to keep your list in tip-top shape.