Essential Ingredients for Small Business Websites
Businesses that have already invested the time and energy to create a website need to make sure that it is effective. After all, visitors spend an average of only 10-15 seconds on your homepage, so it’s important to maximize that time as much as possible by providing a clear path as to where they should go next.
So how effective is your site? To find out, use this checklist of small business website essentials created by our team here at TruePresence.
1. About Us
Who are you? Include a company overview, history, and background information on management teams.
2. FAQs
Answer the questions most people ask. Ask your employees for input and put up the questions and the answers. This will save time and money by letting clients service themselves. If you don’t think your customers have questions, you’re wrong. If you don’t know what they might ask, ask them to submit questions via a form. As you see repeats, turn them into FAQs.
3. News
A regular update of press releases and/or media hits shows that your company isn’t stale. However, if you can’t update it at least once a month, lose it.