How to Optimize Your Search Marketing Campaign

Search marketing is far and away the most effective method of driving targeted traffic to a business website. Its importance to generating new business will only increase: A recently-released study by the private equity firm Veronis Suhler Stevenson suggests that Internet ad spending will total nearly $62 billion by 2011, surpassing all other media. National internet advertising spending, which includes search engine marketing, will make up the lion’s share of these dollars with an estimated $38 billion.

Despite significant (and significantly growing) investments in this advertising medium, many businesses fail to take full advantage of their search marketing spending by converting clicks into customers, says Chris Finnegan, Director of Online Marketing of national Internet marketing firm TruePresence. He says landing pages are the key to landing customers online.

“A landing page serves as the first destination a visitor “lands” on after clicking on a link or an advertisement,” explains Finnegan. “By creating one or more pages with content directly related to the keyword search or advertisement that brought a visitor to your site, you’re much more likely to convert them into customers.” Continue Reading…

Names Albert “Cal” Calvin as CTO and Casey Boccia as Director of Marketing

TruePresence, a national Internet marketing firm, is pleased to announce the expansion of its management team with the addition of Albert “Cal” Calvin as Chief Technology Officer and Casey Boccia as Director of Marketing. The company also announced the hiring of Chris Finnegan as Interactive Production Manager, and Julianne Brilliant as Search Marketing Manager.

TruePresence was created specifically to meet the growing demand for effective and measurable Internet marketing programs to maximize return on investment. Key services include web design and development, search engine marketing, email marketing, online advertising, and hosting.

Calvin comes to TruePresence with a wealth of experience in technology management, including past roles as Manager of Network Operations at CyberCash, Inc. and Manager of Operations at Phone Base Systems, Inc. His career also includes a position as a Cryptographic Communications Technician with the U.S. Air Force. As CTO for TruePresence, Calvin willl manage and enhance the firm’s technology infrastructure, and oversee technical implementations with customers. Continue Reading…