Have you checked out MarketingProfs yet? It’s easily one of our favorite marketing sites. They’re always giving us good marketing advice and insight, in easy-to-digest articles, case studies, and webinars that are actually fun to read and don’t require a ton of our time.
Well, one of this week’s articles was a keeper: Katherine Towner’s “Email Etiquette: Use It or Lose It.” How many of use allow ourselves to get lazy, informal, impatient–or worse, irrational–over email?
“Most email etiquette mistakes happen,” Towner says, ”when haste and emotion override common sense.”
And email mistakes can easily damage both your professional reputation and your professional relationships.
Do yourself a favor and take a few minutes to brush up on your email etiquette. Read Towner’s entire article here on MarketingProfs.com.
Nine Ways to Improve Your Email Deliverability Results
Welcome to the age of Email 2.0. We’re now in an era where marketers have begun to eschew the traditional (and often ineffective) “spray and pray” approach to email marketing, and shifted their efforts towards creating successful email strategies that target current customers.
What has caused this shift in strategy? The answer is basically intolerance. Users no longer tolerate spam. ISPs no longer tolerate spam. Deliverability is King. Winning the battle of the inbox is the goal of Email 2.0.
Regardless of if you are currently running email campaigns or are considering taking advantage of this low cost communication option, below are nine email deliverability best practices you should remember if you want to make sure you end up in the inbox:
- Become a preferred sender by including verbiage which encourages recipients to accept your “from” address in their address books. Add address book instructions to your email content.
- Manage your lists. Make sure your list starts with a strong base in permission- based, opt-in email addresses. Quickly respond to un-subscribe requests from recipients and to those who may have reported your messages as spam. Monitor and remove hard-bounces – a bounce rate higher than 20% can harm your deliverability and ISP reputation. Purge old or inactive addresses. Continue Reading…
The Key Email Metrics You Need to Know Now
The beauty of email marketing—and Internet marketing in general—is that it is the most trackable advertising medium on the planet. In a relative instant, you can tell what’s working, what isn’t, and adjust your email copy, creative, and offers accordingly.
But as anyone who’s ever wondered what a soft bounce is can tell you, email tracking comes with a language all its own. To help you learn the language, TruePresence has defined the key email marketing metrics you need to know before your next campaign goes out.
Emails Delivered:
The number of messages that were accepted by the recipients’ servers. Unfortunately, it won’t tell you if the email made it past corporate or secondary filters, but it is nevertheless a good measure of your email list’s “cleanliness.” And since most email service providers (ESPs) charge by volume, it’s best to keep your list in tip-top shape.
Continue Reading…
