This week’s guest blogger, TruePresence Area President Bob Blake, shows us why we should stop thinking of websites as a business expense–and start treating them more like a business extension.

What, exactly, is Internet marketing and why do I need it, anyway?

It’s a question I get every day in my new life as a TruePresence local owner.  And it’s one that I enjoy answering.  Nearly every one of the businesses that I speak with each day already has a website; it’s pretty much a pre-requisite today for starting a business – like having business cards and a cash register.  However, I find that too many businesses still consider their website as simply a business expense – like business cards and a cash register.

I like to share with them that their website is a 24/7 front door to their business.

It’s available at 2am on Thursday or 7am on Sunday morning even if they are not.  A well designed website will reflect their business, their style and their personality and be available for their customers at all hours.  A well designed website will help potential new customers find their services and can help fulfill their needs by providing a shopping cart or means to contact the business at any time of the day or night.

Internet marketing simply extends the concept by using the website as a platform for Finding, Getting and Keeping customers.  In short, leveraging the website can be one of the most profitable parts of a well organized business. 

What has your website done for you lately?

As TruePresence Area President, Bob Blake brings more than twenty years of technology experience to his Fairfield County, Connecticut based customers.  He’s worked with customers in Finance, Transportation, Telephony and Insurance and truly enjoys helping his customers succeed in their businesses.