Every industry analyst predicts 2008 will be the year online ad spending finally surpasses radio. This week’s guest columnist, TruePresence of Baltimore Area President, Jeff Spokes, shares side of the story.
“I’m Shifting My Budget to the Internet”
I was the Sales Manager for the number one billing radio station in Baltimore. And all my clients kept saying was how effective they could be with the Internet. How they could specify what they pay to get a lead and how they could monitor the effectiveness of their advertising. I had to make a change.