National Internet Marketing Firm Selected by Medifast, Passport Health and Décor&You Based on Knowledge of Franchise Needs, Innovative Search Marketing Expertise
Baltimore, MD – January 22, 2008 — TruePresence, a national Internet marketing firm, announced today that it has been selected by three growing franchise businesses to create online marketing and search programs to help them find, get and keep customers online. The new franchise clients are Medifast Weight Control Centers, Décor&You and Passport Health.
“We are very excited about the opportunity to help Medifast, Passport Health, and Décor&You to leverage the power of the Internet to find, get and keep both new customers and new franchisees,” said TruePresence President Michael Teitelbaum.
The three franchise businesses will call upon TruePresence to develop and manage a mix of paid and local search, website development, and e-mail marketing campaigns to support national and local sales efforts. Individual franchisees may also leverage the expertise of their local TruePresence Internet marketing consultant for market-specific programs such as local search campaigns. Continue Reading…
Every industry analyst predicts 2008 will be the year online ad spending finally surpasses radio. This week’s guest columnist, TruePresence of Baltimore Area President, Jeff Spokes, shares side of the story.
“I’m Shifting My Budget to the Internet”
I was the Sales Manager for the number one billing radio station in Baltimore. And all my clients kept saying was how effective they could be with the Internet. How they could specify what they pay to get a lead and how they could monitor the effectiveness of their advertising. I had to make a change.
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So you enter a search term into a search engine like Google, Yahoo!, or MSN. What happens next? Read on to find out…
Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information.
1. Crawling the Web
Search engines run automated programs, called “bots” or “spiders” that use the hyperlink structure of the web to “crawl” the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion.
2. Indexing Documents
Once a page has been crawled, its contents can be “indexed” - stored in a giant database of documents that makes up a search engine’s “index”. This index needs to be tightly managed, so that your search requests (which require the search engines to search and sort billions of documents) can be completed in fractions of a second. Continue Reading…
