Optimization Technology Delivers Leads from all Major Search Engines and Tracks all Conversions, Including Phone Calls

TruePresence today announced the availability of a new search marketing service that sets a higher standard for performance and results. The new service combines TruePresence’s search term expertise in over one thousand industries with an optimization technology to deliver the highest volume of leads and new customers at the lowest possible cost.

Making the service even more ground-breaking is its ability to track virtually every lead it generates—even offline leads like phone calls.

“Our new search marketing offering, along with our expertise in web presence and email marketing, allows us to deliver on our promise of helping clients use the Internet to find, get and keep customers,” said President Michael Teitelbaum. “What our new search offering does best is eliminate waste through optimization.”

The TruePresence search marketing approach is part art, part science, built from proprietary software and industry insight based on years on experience. It includes the following elements:

•Ad placements on all of the most popular search engines including Google, Yahoo, MSN, AOL and Ask.com, accounting for 98 percent of all online searches.

•Development of copy that encourages clicks from the right people.

•Keyword list development to ensure targeting as many qualified people as possible with an interest in specific products and services.

•Geo-targeting to reduce waste by having ads appear for searchers only in specified regions.

•Tracking for all types of customer conversions including site visits, form submissions, emails, ecommerce transactions—even phone calls.

•Continuous optimization by tracking and optimizing every aspect of campaigns based on actual performance.

•Reporting to show exactly how campaigns are performing based on visitors that convert to leads and/or actual customers.

TruePresence was founded in 2005 to meet the growing demand for effective and measurable Internet marketing programs to maximize return on investment. With a mission to help clients find, get and keep customers online, key services include web design and development, search engine marketing, email marketing, online advertising, hosting and support.

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