Businesses today are quite familiar with the power of the Web in helping them find, get and keep customers online. Your company likely has an attractive website that provides solid, well-organized information and useful tools to its visitors. However, getting the right people to the website is a puzzle you’re still trying to solve.

That’s where Search Engine Optimization, or SEO, comes in. SEO refers to the process of structuring and creating content to help your website appear as highly as possible in all relevant “natural” keyword search results. When done well and with a little patience, SEO can be the holy grail of Internet marketing as it can drive a high amount of targeted traffic to your website without the need to spend a dime on paid search listings.

While SEO is often seen as a black science to the technologically challenged among us, there are some effective steps your business can take to leverage keywords and optimize your site for search engines. Here are three practical ways your company can create an effective SEO strategy:

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The Key Email Metrics You Need to Know Now

The beauty of email marketing—and Internet marketing in general—is that it is the most trackable advertising medium on the planet. In a relative instant, you can tell what’s working, what isn’t, and adjust your email copy, creative, and offers accordingly.

But as anyone who’s ever wondered what a soft bounce is can tell you, email tracking comes with a language all its own. To help you learn the language, TruePresence has defined the key email marketing metrics you need to know before your next campaign goes out.

Emails Delivered:

The number of messages that were accepted by the recipients’ servers. Unfortunately, it won’t tell you if the email made it past corporate or secondary filters, but it is nevertheless a good measure of your email list’s “cleanliness.” And since most email service providers (ESPs) charge by volume, it’s best to keep your list in tip-top shape.

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