By now, businesses ought to know that a good website means good business. However, thousands of business sites miss mark. The web is a powerful tool that should be used to Find, Get, and Keep customers.

Here are the most common mistakes businesses make online, according to our team here at TruePresence.

10. Going with the Old “Slap Something Up There” Approach
Letting your 17-year-old computer whiz nephew build your site might save money in the short term, but the result is very unlikely to achieve any business goals. Think of it this way; if you wanted to build a house, would you let your nephew build it simply because he happens to own a nail gun?

There are numerous tools on the market that can be used to build websites, however leave the heavy lifting to a professional.

9. Companies Talk to Themselves Instead of Their Customers
Too many business sites are built from the inside-out rather than from the outside-in. Every business needs to look at its website from the perspective of the customer or the potential employee, and talk to them, in their language. Cut down on industry jargon and talk about what you can do for the customer, not about yourself. You are not your target audience.

Continue Reading…

Essential Ingredients for Small Business Websites

Businesses that have already invested the time and energy to create a website need to make sure that it is effective. After all, visitors spend an average of only 10-15 seconds on your homepage, so it’s important to maximize that time as much as possible by providing a clear path as to where they should go next.

So how effective is your site? To find out, use this checklist of small business website essentials created by our team here at TruePresence.

1. About Us
Who are you? Include a company overview, history, and background information on management teams.

2. FAQs
Answer the questions most people ask. Ask your employees for input and put up the questions and the answers. This will save time and money by letting clients service themselves. If you don’t think your customers have questions, you’re wrong. If you don’t know what they might ask, ask them to submit questions via a form. As you see repeats, turn them into FAQs.

3. News
A regular update of press releases and/or media hits shows that your company isn’t stale. However, if you can’t update it at least once a month, lose it.

Continue Reading…

Company Has Doubled in Size in One Year; New Offices Open in North Carolina, South Carolina, Nebraska, New Jersey and North Detroit

TruePresence today announced that it has expanded to 20 markets nationwide with the addition of five new franchise owners. The new additions include Chuck Beardsley (Scotch Plains, New Jersey), Bruce Breeden (Ashville, North Carolina), Caterina McIntyre (Charleston, South Carolina), David Royal (Omaha, Nebraska), and Mike Vendal (North Detroit).

“Each local franchise has the power of the national TruePresence brand behind it, giving owners an incredible advantage to stay competitive in today’s increasingly wired world,” said TruePresence President Michael Teitelbaum.

With the welcoming of their 20th franchise owner, TruePresence has doubled their number of locations in just one year. Teitelbaum says the rapid growth is on pace with expectations and is representative of the significant opportunity in the Internet marketing industry. Continue Reading…